5 Digital Marketing Trends of 2023

1.    Artificial Intelligence is here to stay but needs to be used correctly

When speaking with clients about the future outlook of Artificial Intelligence being a part of their digital marketing strategies, many are hesitant and unsure about this technology, whilst others are optimistic. Some believe it has immense value for businesses and also being beneficial in improving our daily lives.

Artificial Intelligence for digital marketers provides new opportunities for reaching out to new and existing customers providing them with an enhanced customer experience, while also understanding consumer behaviour and preferences.

It's important to acknowledge that as AI progresses, ethical and privacy concerns arise. The European Union is closely monitoring these issues. However, as more policies and legislation are being put into place, it can help assure those who are currently unsure about this technology to understand artificial intelligence can be utilized for enhancing communication, not for monitoring it.

2.    Get your digital footprint in order

Your digital footprint is everything findable on the internet about your business. Website, Google listing, Bing listing, social media channels, YouTube channel etc. It is anywhere your business can be found.

2023 is the year to get this sorted out! Review your content – your services, your offerings, make sure they are consistent across all platforms. Ensure they tell the story of your business well so that whenever anyone sees your business online – they know all about it right away.

This also includes photos and videos. Old and outdated photos and videos showing old products or services are likely turning potential customers away from your business, not turn them into customers!

3.    Sales and Marketing teams working together

Considered the “secret to stronger brand building”, despite sales and marketing teams being traditionally considered separate entities. Recognizing the synergy between these departments can lead to more effective brand building.

While marketing teams focus on creating materials like social media content, brochures, advertisements, and websites, it is the sales team that actively engages with customers daily. Their invaluable insights into customer trends and purchasing patterns can greatly inform marketing strategies and help optimize customer acquisition efforts.

4.    User Generated Content (UGC) and Influencer Marketing

In today's digital landscape, producing captivating digital media content that drives awareness, conversation, and engagement doesn't have to break the bank. Gone are the days of producing expensive high-quality television advertisements to promote your brand. With social media platforms like Instagram and TikTok leaning more towards short videos, anyone can produce content that can be seen by large audiences.

User-generated content (UGC) is an ever-increasing way to reach new audiences through customers creating original, brand-specific content for the brand rather than the brand simply pushing their content onto customers – at no cost to the brand! It comes in many forms, including images, videos, reviews, and testimonials.

Influencer Marketing plays a pivotal role in reaching new audiences by encouraging customers to relate their brand to someone social media famous. This type of content often resonates more authentically with audiences compared to overt brand advertising. By hiring an influencer to showcase your brand, businesses can establish a genuine connection with their target market and showcase new services or products.

5.    Social Media

Something that is a key theme in modern digital marketing when it comes to engaging with customers is that users seek to interact with brands in a humanized way. Including Social Media campaigns in your digital marketing strategy can help to achieve personalized communication with customers. It can also make your brand exciting and relatable. You can also use tags and text on these posts to help potential customers to find your brand.

Additionally, social media can also help drive user interactions with your brand but also obtain user-generated content as well. You can add call-to-action messaging to get users to repost your content. Combining this with features like polls, questions, quizzes, and links, can influence positive customer opinions and experiences when interacting with your brand.

Summary

Embrace these digital marketing trends, harness their potential, and propel your strategies to new heights. Remember, staying ahead in our dynamic digital world is not only achievable but also essential for sustained success.

Mulcahy & Co Marketing are here to assist you in these services and more. Contact us today for a chat about your business marketing needs.